Case Study

Coach Steve Yang

Coach Steve Yang needed a website as warm and trustworthy as his coaching — a fully custom design built in Elementor, shaped through friendly, hands-on collaboration.

Tools & Technologies Used

ElementorImage OptimizerLiteSpeedRank Math SEOWordfence SecurityWordPress

Project Overview

Turning Vision Into a High-Impact Digital Presence

Coach Steve Yang combines physical education with life coaching, teaching kids martial arts, archery, circus arts, and more across the SF Bay Area.

He needed a site that could showcase his many programs clearly while feeling personal and approachable to parents.

OrionWP designed and built a custom Elementor site through close, easy collaboration with Steve.

The Challenge

Building a Market-Ready Brand From the Ground Up

Steve offers a wide range of programs across multiple locations and age groups, and his site needed to make all of that easy for busy parents to find, understand, and book.

Many programs with no clear way to browse them
Schedule spread across days and locations
Pricing for private and group lessons unclear
Credentials and experience not highlighted enough
No warm, personal feel to match his coaching style
Booking a call buried instead of front and center

Steve wanted a partner he could work with closely and casually, without a rigid process getting in the way.

The Solution

Strategy-Led Design Meets Conversion-Focused Execution

We built Steve’s site fully custom in Elementor, working closely with him throughout to make sure every page reflected his voice, without ever writing custom code.

Custom homepage introducing Steve and his philosophy
Clear weekly schedule laid out by day and location
Individual program pages for each class offered
Simple pricing section for private and group lessons
Credentials section building parent trust
Easy booking links placed throughout the site

Communication with Steve was easy and friendly from day one, which made the whole build feel collaborative rather than transactional.

The Outcome

A Scalable Foundation for Growth

Steve now has a site that makes it easy for parents to understand his programs and book a class with confidence.

A fully custom Elementor site, no code required
Clear, scannable weekly class schedule
Simple pricing for private and group sessions
Stronger presentation of Steve’s credentials
Easy booking access on every page
A warm, personal feel that matches his coaching

Working with Steve was genuinely enjoyable, and the finished site reflects that same friendly, easygoing partnership.

OrionWP communicated promptly and professionally. I was able to rely on their experience and expertise in terms of design. The new website is fully worth the price I paid, and more!

Steve Yang

Teacher & Coach

Website Preview

A partial preview of the final website experience, built to balance modern aesthetics, seamless usability, and conversion-focused design.

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