Case Study

Spinal Solutions Chiropractic

Spinal Solutions Chiropractic opened a new location in Sterling Heights, Michigan and needed a website that would bring in local patients from day one, especially people recovering from auto accident injuries.

Tools & Technologies Used

ElementorImage OptimizerRank Math SEOWordPress

Project Overview

Turning Vision Into a High-Impact Digital Presence

Spinal Solutions Chiropractic is led by Dr. Dean Hegarty, D.C., a chiropractor with more than 35 years of experience in auto accident care, chiropractic adjustments and medical muscle work.

Their existing practice ran on a Wix site, which stays live for the original location. The new Michigan location needed its own website, its own domain and its own local presence.

OrionWP designed and built a new WordPress website in Elementor, wrote fresh local content and launched it on the client’s own hosting.

The Challenge

Building a Market-Ready Brand From the Ground Up

The new location was a test of a new market, so the website had to work as a patient magnet from the first week, not just look good.

A new market with no local online presence yet
Auto accident patients needed clear answers about care and insurance fast
Existing text written for another state could not simply be copied over
Strong real reviews and the doctor’s experience were hard to find
Patients needed to call or book in one tap, especially on phones
The client had little WordPress experience and needed guidance at every step

They needed a partner who could handle design, content, setup and launch, and explain every step in plain language.

The Solution

Strategy-Led Design Meets Conversion-Focused Execution

We designed a modern, trustworthy site around the practice’s navy, blue and red brand and built it in Elementor, keeping it fast and easy for the team to update.

Hero slider with the practice’s own photos and clear call and appointment buttons
Auto accident section with symptoms, insurance notes and documentation help
Service cards for accident care, adjustments, muscle work, stretching and home care
The doctor’s own videos in phone frames that play on scroll, with a tap for sound
Real Google reviews in an animated carousel
Appointment popup form instead of a separate contact page
Full-screen mobile menu and one-tap calling on every page
Local SEO: new copy for Sterling Heights, chiropractor schema, titles and descriptions

After approval we moved the finished site to the client’s own hosting and domain, set up SEO there and checked every page on desktop and mobile.

The Outcome

A Scalable Foundation for Growth

Spinal Solutions Chiropractic now has a dedicated website for their Sterling Heights location, ready to win local patients.

A custom-designed five-page website built in Elementor
Unique local content written for Sterling Heights
Auto accident care front and center, with clear next steps
Real patient reviews and the doctor’s story building trust
One-tap call and booking on every device
Launched on the client’s own domain and hosting

Most of all, the client felt supported the whole way, from the first design to the launch.

I couldn't be happier with my experience working with OrionWP! As someone with very little experience in website building especially with WordPress, I truly appreciated their patience, guidance, and willingness to go above and beyond to help me throughout the entire process.They didn't just do the job I hired them for; they took the time to explain things, answer my questions, offer suggestions, and make sure I understood what was being done. Their professionalism, knowledge, responsiveness, and attention to detail made the entire experience so much easier and less overwhelming.It's not easy finding someone who genuinely cares about their work and their clients' success, but they definitely does. I highly recommend OrionWP to anyone looking for someone who is not only skilled but also willing to go the extra mile.Thank you for your outstanding work and support. I look forward to working with you again!

Dr. Dean Hegarty

Spinal Solutions Chiropractic

Website Preview

A partial preview of the final website experience, built to balance modern aesthetics, seamless usability, and conversion-focused design.

Spinal Solutions Chiropractic website homepage, desktop part 1

Spinal Solutions Chiropractic website homepage, desktop part 2

Spinal Solutions Chiropractic website homepage, desktop part 3

Spinal Solutions Chiropractic website homepage, desktop part 4

Spinal Solutions Chiropractic website homepage, mobile part 1

Spinal Solutions Chiropractic website homepage, mobile part 2

Spinal Solutions Chiropractic website homepage, mobile part 3

Spinal Solutions Chiropractic website homepage, mobile part 4

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Spinal Solutions Chiropractic

Tools & Technologies Used

Project Overview

The Challenge

The Solution

The Outcome

Website Preview

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